Brothers Paul and Maurice Marciano moved to Los Angeles in 1981 and opened their first store in upscale Beverly Hills area. Guess soon began advertising, and later introduced their iconic black-and-white ads in 1985.
During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans.
New York, NY – This Spring, GUESS introduces an advertising campaign that captures GUESS Models, Grace Elizabeth, Elizabeth Turner, Solveig Mork and Gui Fedrizzi embarking on carefree journey through Greece’s enchanting Mykonos island.
The spring women’s collection is a denim-focused assortment injected with unique, light-weight pieces that deliver an instant trend-focused look. Denim and chambray are seen in many silhouettes featuring fresh new takes on detailing including a classic denim jacket reimagined using three-tone patchwork detailing, a 70’s inspired chambray dress with wide-bell sleeves with a thick braided belt to accentuate the waistline. Spring’s color palette goes for a tonal approach using clean whites and shades of tan and beige. White distressed denim and island-ready delicate lace dresses and off-the-shoulder tops in crisp white are complemented by the rich earthy neutral tones in the form of tops, shorts and a buttery leather jacket. A standout print from the spring collection is a beautiful white and blue floral print reminiscent of the bold color palette seen throughout Greece. Iconic gingham printed peplum dresses and long-sleeve button-down tops knotted at the waist are styles reminiscent of vintage GUESS and serve as timeless garments for any GUESS girl’s wardrobe.
This season, modern slim-fit button-down shirts in white, chambray and eye-catching patterns dominate the men’s spring collection and serve as a seasonal staple that’s never going out of style. Moving away from the more distressed and structured styles from colder seasons, the GUESS Guy opts for a more effortless cool vibe wearing laid-back blue and white jeans and shorts paired with unbuttoned shirts with rolled up sleeves.